Fixation Video provided video for the Wimbledon Tennis Championships, giving viewers an insight into what goes on behind the scenes. From the hawk that patrols for pigeons to the reactions of the crowd to Andy Murray’s fateful semi-final, Fixation Video provided no fewer than 50 videos during the Championships.
The videos were available on Wimbledon.org, YouTube and Facebook, bringing a previously unseen level of access to tennis fans. The brief was to engage the younger demographic, and to create video that captured the crowd’s reactions and published them while they were still relevant.
The vox pop videos we provided were online within 90 minutes of the final ball being played, and these were combined with more in-depth features, to provide an all encompassing look at one of the biggest sporting events in the British calendar.