Fixation Video

Sony wanted to provide as much information as possible to the online community when it launched its range of new products at the tech trade show, IFA.

Fixation Video started work Monday, before the doors opened, and delivered ten product demonstration videos that were online two days later ready to tie in with Sony’s press conference.

A full 45 minute version of the press conference was available within the hour, as well as a two minute edited highlights package online later that evening.

In addition, the press conference was streamed live, in high definition, to a separate screening room for viewing by internal Sony staff. We also produced several messaging videos, providing further visuals and content around Sony’s key messages.

All content was delivered in high definition and, as time was of the essence, everything was filmed, edited and uploaded onsite. The videos were available on the Sony Europe Press Centre for download, on the official YouTube channel for Sony Europe for embedding by media and also available on Sony’s internal resource site for use in future campaigns.