Glenfiddich teamed up with MOJO magazine to find the next big talent, hosting a ‘Battle of the Bands’ style evening for the artists. With 35,000 Facebook fans, the social media aspect was an important part of the campaign so we were brought in to capture the action and get it online at top speed.
We filmed both the performances and short interviews with the contestants, to give Glenfiddich followers a taste of the evening, as well as a chance to see the winning performance.
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