Fixation Video

It’s been a busy couple of months here at Fixation Video - we’ve had the launch of Frackulous, we’ve (finally - eek) done some rejigimication to the website and meanwhile tried not to get too distracted by the likes of new babies (in Will’s case) and new scooters (in my case). But we’re back! And it is ON!

Having spent the last six weeks filming bucket loads of app videos, we think we’ve got the whole process down. And so, we’re offering our services - if you’re a developer, if you have a client with an app, if someone’s made you an app you want to promote, we reckon we’ve got something for you. In fact, we’ve put together a range of options outlined below for anyone who would like a paid-for demo video of their app.

Basic
A basic demo of the app, with the phone positioned against a white background and a voiceover.

Greenscreen
Featuring an intro filmed against a greenscreen, with an app run- through against a white background. Example: Flipboard

On-site
A more lifestyle approach, with the app demo given in ‘natural surroundings’. For instance, this could be taking a WiFi finding app to the coffee shops of Soho, or a photography app to the major landmarks.

Greenscreen and on-site
A mixture of greenscreen presenting and on-site footage i.e. ‘and for a demo let’s take the app out on the street…’. Example: Nectar

Just for the record, to be completely clear, and transparent, and all of those good things: Fixation Video making an app review for anyone does not equal a spot on Frackulous. The two are run completely separately - it’s just that we want to use all these tips and tricks we’ve used in the making of Frackulous for the good of Fixation Video. Just so as you know.

Nectar launched its app today, which will allow those toting Nectar cards to get extra points in-store by activating their favourite offers. I didn’t have a card before, but by the end of the day’s shoot, I absolutely wanted one - free stuff! In exchange for buying Tropicana! I’m totally in.

We worked with Nectar to produce a video which both explained the process in a clear manner, and added something a bit different (in this case, Extreme Shopping). Whilst Frackulous is all about daily nuggets of app goodness, this is great example of what we can do given a bit of time to get creative! Check it out below:

This should have been posted A-GES ago, but [insert any excuse you'll accept] here. We filmed for Sony in Madrid, to celebrate the Premier World European Football Cup Final. A wonderful company called NuFormer designed the 3D-ness, which had the buildings of the Plaza Santa Ana interacting with the football. Check it out - we are hella proud of the whole thing.